The Value Proposition

Value Proposition: noun [C] a reason given by a seller for buying their particular product or service, based on the value it offers customers

When shopping for insurance, most customers really just want to know that they’re covered and that they’re paying a fair price for the policy.

Many opt for the convenience of purchasing a cheap policy online, only to be surprised and frustrated to learn that their policy provides minimal coverage for the overall cost of a claim.

A Farmers agent brings far more value to a client than the satisfaction of knowing they’re properly covered. Our agents can proudly point to a 5 point value proposition that underscoresour commitment to excellent customer service…every step of the way.

The value a Farmers agent brings to their clients is:

• Top Claims Service – Industry leading claims service, including a high-tech catastrophe response team. ON DUTY 24/7/365!!
• Superior Product Knowledge – Agents are trained by the award winning University of Farmers and receive on-going training and support from the district team.
• Personal Touch – Friendly review of your policy coverage every year by the agent who knows you.
• Diverse Products to Meet Client Needs – Auto, home, motorcycle, recreational vehicles, life, commercial, non-standard auto and financial solutions. Multi-policy, diverse discounts and billing options are available.
• Financial Strength to Pay Claims – Serving over 10 million households and present in 50 US states, Farmers is one of the country’s largest and most respected insurance brands.

Being a Farmers agent means far more than selling insurance.

It’s about establishing a rapport with the client that leads to a long-term relationship - one that benefits the client and the agent in ways that most insurers can’t touch.

If you’re considering opening an insurance agency, give us a call at (424)-213-8900 or fill up our contact form.

We’d love to introduce you to our value proposition and set you on a course to deliver them to your clients.