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December is always a month of helping insurance agency owners to articulate their goals and plans to achieve those goals for the coming year. Many insurance industry business owners get confused or faked out by perceived changes. The goals have always been the same, grow your agency. Key elements of a business plan in the insurance industry that we focus on include:

  • Insurance Marketing
  • Staffing – Careers in Insurance
  • Retention
  • Servicing

We are very fortunate in the insurance industry. We do not worry about supply chain management, we don’t manage an inventory. We don’t manufacture a product. We have to be great at:

  • Communication
  • Conveying a value proposition
  • Taking great care of our clients

As we excel in these topics and drive marketing through consistent re-investment into our businesses we grow consistently. A very big key here is re-investment. As a small business owner, it is easy to get into a trap of “I am making enough money” or “I don’t have the energy to grow”. My answer is you need to leverage yourself through re-investment to continue your growth trajectory. Leverage helps to reduce the business risk of business owner health issues, and business owner fatigue. Our best insurance agency owners understand this and continually position their business for future growth.

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